Generally
We may use Personal Information for business purposes, such as to:
Account creation, fulfillment, servicing, and customer support: to create online accounts and profiles, provide goods or services, keep customers informed about the status of their services, respond to questions and address customers concerns, provide newsletters, announcements, service bulletins and other information, operate loyalty. rewards, and retention programs;
Marketing, market research and analytics: to send communications and offers for our or third parties’ products and services, including offers based on consumers’ interests, personal and business characteristics, and location, perform analytics for market and consumer research, trend analysis, financial analysis, and anonymization of Personal Information;
Collection and credit reporting: to collect on outstanding balances;
Surveys, promotional events, contests: to administer surveys, polls, sweepstakes, contests, and other promotional events and contests;
Website use and analytics: to provide you with access to and use of our Sites and Services, analyze consumers’ use of our websites, including the use of third-party web analytics services, which may utilize automated technologies to collect data;
Eligibility and pricing: to determine if consumers are eligible for certain products, services or offers and the pricing related to such offers;
Product research: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;
Business operations: to evaluate, develop, and improve business operations, products and services offered, perform business administration and other normal business activities;
Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others; and
Information security and fraud prevention: to operate information security and anti-fraud programs; and
Other purposes: as otherwise described to you at the point of collection, with your consent, or as otherwise required by applicable laws.
We use Sensitive Personal Information of California residents only for purposes expressly permitted by California Consumer Privacy Act regulations.
Reviews and Testimonials
If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.
Service Providers
We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or on our behalf. Categories of service providers we use include:
Fulfillment and account servicing vendors, which help us provide products, services, and information to you, service your account or benefits, and perform payment processing services;
Payment processors, which help us to accept and process the payments for our products/services to you;
Marketing and communications vendors, which help us market our products/services to you, conduct promotions, surveys, and other outreach campaigns;
Research and development vendors, which help us develop and improve our products and services;
Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
Professional service firms, which provide accounting, legal and other professional services; and
General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.
We require each Service Provider to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. We prohibit Service Providers from using Personal Information we provide to them other than as specified by us.
Third-Party Selling and Sharing
We may sell or share (for targeted or cross-context behavioral advertising purposes) your Personal Information with other companies who do not provide services to us (“Third Parties”), including and advertising, social media, and analytics companies, TruGreen franchisees, home service providers, home improvement companies, retailers, realty companies, home builders, marketing sponsorship partners, and other marketers.We do not knowingly sell Personal Information of consumers under 16 years of age. Although we may sell or share Identifiers generally, we do not sell/share text message “opt-in” data. Your choice to opt into text message programs is not transferable to unaffiliated third parties.
Other Third-Party Disclosures
We may occasionally disclose your Personal Information to Third Parties:
To comply with the law or where required to protect our property or rights, protect the property or rights of consumers or any other third party, or to prevent or stop any illegal, unethical, or legally actionable activity;
To respond to legal requests (including court orders, investigative demands and subpoenas) if, in our discretion, we believe it is necessary or appropriate;
To prevent or stop any illegal, unethical, or legally actionable activity;
To protect the safety, property, or rights of ourselves, consumers, or any other third party;
If we are merged, acquired, or sold, or in the event of a transfer of some or all of our assets and the disclosure is necessary to complete the transaction;
To businesses controlling, controlled by, or under common control with us; and
For additional purposes with your consent where such consent is required by law.
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